As consumers continue to rely on more intuitive and interactive security products and services, ADT is expanding beyond the home to help deliver protection and convenience in more places. The peace of mind provided by home security should follow you when you leave your home. Already, ADT’s medical alert and fall detection has been credited with saving many lives, and now we are applying that same approach to automotive safety.

The Connection from Crash to Recovery
SoSecure by ADT, ADT’s personal safety app that’s available for download on iOS and Android, now offers crash detection and emergency response. We have partnered with Cambridge Mobile Telematics, the global leader in mobile telematics, on this new SoSecure feature to help keep roads and drivers safer.

With the help of sensors and artificial intelligence, our partnered solution has immediate crash detection that sends crash alerts to professional monitoring agents. From providing reassurance to sending emergency services to a user’s location, the agent offers real-time support.

Crash detection alerts send the following data to trained agents:

• Last reported location
• Time
• Customer ID
• Accident severity, including G-force and speed

When a crash is detected, the user will receive a pop-up notification in their SoSecure app. The pop-up message will ask if help is needed and prompt the user to either tap “Send Help” or “I’m OK.” Providing critical details like crash severity and GPS location enables monitoring agents to help responders potentially save valuable time in emergency situations and improve outcomes.

Protection That is Tied to the User, Not the Vehicle
Our crash detection feature brings peace of mind and increased layers of protection to SoSecure users by offering services within moments of an accident and automatically collecting data to expedite help. Integrating Cambridge Mobile Telematics’ technology into the SoSecure app allows us to help protect users on-the-go 24/7, provides streamlined accident management, and crash response regardless of which vehicle they’re in.

The crash detection technology is integrated within the SoSecure app and operates based on different severity tiers. When a low severity crash is detected, we confirm if the user is okay or needs emergency assistance as well as provide reassurance in what can be quite a traumatic experience. For severe accidents, we immediately reach out to the user and alert first responders to their location.

Award Recognition
ADT believes that everyone has the right to feel safe, and extending peace of mind for our customers outside of the home allows us to deliver on that mission. The award-winning SoSecure by ADT app has been recognized by leading industry groups, including The Monitoring Association (TMA) and Security Sales & Integration’s (SSI) 2021 TMA/SSI Monitoring Technology “Marvel” Award, Campus Security & Life Safety’s 2021 Secure Campus Awards, and the 19th Annual American Business Awards’ 2021 Stevie Award in Product Innovation.