BOSTON–(BUSINESS WIRE)–Today, Plymouth Rock Assurance Corporation, a leading auto insurer in the northeast, announced the launch of its safe driving rewards program, named Road Rewards^SM. The Road Rewards concept is simple: safe drivers earn rewards.

Using the Road Rewards app, powered by Cambridge Mobile Telematics (CMT), Plymouth Rock auto insurance customers can earn points for their safe driving. Points can then be redeemed for rewards, including coffee gift cards, savings on fuel and free movie tickets. There is no additional charge to participate in the program for Plymouth Rock customers, and driving data won’t be used for pricing, underwriting or cancelling policies. Plymouth Rock believes that Road Rewards is the first insurance app to deliver rewards to users simply for driving safely, while having no impact on a customer’s premium.

“As an insurance company, safe driving is very important to us,” said Chris Olie, President of Plymouth Rock Assurance. “We’re committed to providing our customers with the tools to drive safely. We believe Road Rewards will have a real impact on driving behavior and people can earn some great rewards in the process. It’s just another way Plymouth Rock gives our customers ‘more than just insurance.’”

“The Road Rewards program represents the kind of smart, innovative thinking we need to make our roads safer,” said Hari Balakrishnan, Founder and Chief Technology Officer at Cambridge Mobile Telematics. “We fully expect this program to have a measurable impact on driving performance. In fact, we recently surveyed more than 700 drivers and found that nearly 60 percent said rewards would motivate them to be a safer driver. Plymouth Rock deserves a lot of accolades for thinking outside of the box to make a difference.”

The Road Rewards app, available today for iOS and Android, observes driving activities in order to provide a score for each trip. The app displays an average driving score based on how safely you have driven over the previous two weeks. The safer you drive over the two-week period, the higher your score and the more points you earn. Points can then be redeemed for rewards. Plymouth Rock’s inaugural rewards partners are Shell and the Fuel Rewards^® program, Showcase Cinemas and Starbucks. Customers in the Road Rewards program can redeem points via their smartphones for savings on fuel at participating Shell gas stations, free movie tickets from Showcase Cinemas and Starbucks Cards.

Road Rewards is initially available to Plymouth Rock personal auto insurance customers in Massachusetts. The company plans to announce availability in other states later this year.

For more information about Road Rewards, visit plymouthrock.com/RoadRewardsLearn.

About Plymouth Rock
The Plymouth Rock Group of Companies was established to offer its customers a higher level of service and care than they had ever experienced from an insurance company. Plymouth Rock’s innovative approach to insurance, including unique features like Crashbusters^® mobile claims vans, Door to Door Valet Claim Service^® and Get Home Safe^® taxi/rideshare benefit put customers’ convenience and satisfaction first.

The Plymouth Rock Group provides personal and commercial auto insurance and home insurance through several separate underwriting companies. Each company is financially responsible only for its own insurance products and actual coverage is subject to the language of the policies as issued by each separate company.

The Plymouth Rock Group of Companies was founded in 1982 and together write and manage more than $1.2 billion in auto and home insurance premium across Connecticut, Massachusetts, New Hampshire, New Jersey and Pennsylvania.

Plymouth Rock gives its customers the choice to do business the way they want – online at plymouthrock.com, using a mobile device, by phone or with one of Plymouth Rock’s agents.

About Cambridge Mobile Telematics
Cambridge Mobile Telematics (CMT) makes roads and drivers safer around the world. Founded in 2010 by two MIT professors and experienced entrepreneurs, CMT pioneered telematics for behavior-based insurance (BBI) and deployed the first solution to provide both traditional vehicle-centric UBI and BBI. With over 30 customers in 16 countries, CMT has a proven record of changing driver behavior: an average reduction of 35 percent in phone distraction, 20 percent in hard braking, and 20 percent in at-risk speeding all within less than 30 days of using the program. For more information, please visit cmtelematics.com and follow on Twitter @cmtelematics.