Cambridge, MA, Wednesday 22 January 2025: Team Brady has appointed Cambridge Mobile Telematics (CMT), the world’s largest telematics service provider, as the Official Telematics Partner for Season 2 of the UIM E1 World Championship, the world’s first all-electric race boat series. 

This exciting collaboration marks the beginning of a new season, with Team Brady entering as reigning champions after a historic inaugural season victory. 

The partnership unites two organisations driven by their shared commitment to harness the power of data and driving insights. CMT brings over a decade of expertise in measuring and reducing mobility risk for the world’s largest auto insurers, automakers, and commercial mobility companies. Team Brady uses data-driven strategies to push the boundaries of performance and refine racing excellence. Whilst their expertise differ, their shared goal of accelerating the future of mobility through data-driven innovation will be the focus for the season.

Throughout the partnership, Team Brady will utilise CMT’s AI mobility platform, DriveWell Fusion®, both on and off the water. Team Brady will be able to use CMT’s DriveWell® mobile app, which leverages sensor data and machine learning to identify driving behaviors, to measure pilot performance metrics. This initiative presents exciting opportunities to integrate insights into pilot analytics, strengthening the connection between innovation and the fan experience.

Ben King and Joe Sturdy, Co-Team Principals at Team Brady, added, “We’re pleased to welcome Cambridge Mobile Telematics as our Official Telematics Partner. E1 as a series aims to redefine the future of electric racing and drive technological innovation – goals this partnership will help us achieve. Together, we’ll use cutting-edge technology to inspire change, pushing the boundaries of sustainable mobility, enhancing driving safety, and shaping the future of how we move and ‘drive well’.”

William Powers, Founder & CEO of CMT, said, “We’re thrilled to continue our partnership with Tom Brady as the Official Telematics Partner of Team Brady. Team Brady’s history of excellence and drive to win aligns perfectly with our vision to make mobility safer and smarter around the world. This partnership presents an exciting opportunity to expand our expertise in capturing and analyzing mobility data across motor vehicles and beyond — pioneering insights that will shape the future of road safety, infrastructure, and transportation for generations to come.”

Tom Brady, Team Brady Team Owner, said, “I’m excited for Team Brady to partner with Bill Powers and Cambridge Mobile Telematics for the 2025 season as we look to win back-to-back championships. Together, we will showcase the mission Bill and his team are on to change the world by making driving safer through their AI platform and technology.”

Season 2 kicks off this weekend in Jeddah, Saudi Arabia, promising seven rounds of action-packed racing across thrilling new locations such as Miami — Tom Brady’s backyard — and Qatar, alongside the return of iconic venues including Monaco and Lake Como. 

Catch all the action live on Friday 24 and Saturday 25 January on YouTube here: https://www.youtube.com/@E1Series/streams

About Cambridge Mobile Telematics 

Cambridge Mobile Telematics (CMT) is the world’s largest telematics service provider. Its mission is to make the world’s roads and drivers safer. The company’s AI-driven platform, DriveWell Fusion®, gathers sensor data from millions of IoT devices — including smartphones, proprietary Tags, connected vehicles, dashcams, and third-party devices — and fuses them with contextual data to create a unified view of vehicle and driver behavior. Auto insurers, automakers, commercial mobility companies, and the public sector use insights from CMT’s platform to power risk assessment, safety, claims, and driver improvement programs. Headquartered in Cambridge, MA, with offices in Budapest, Chennai, Seattle, Tokyo, and Zagreb, CMT measures and protects tens of millions of drivers worldwide every day.

About Team Brady

Celebrated as one of the world’s most successful sports stars, 7-times Super Bowl Champion Tom Brady has established himself as a team owner in the E1 World Championship – electric boat racing with a focus on sustainable solutions. Team Brady embodies Tom’s fiercely competitive spirit, as well as his desire to be at the forefront of innovation and inspire action for a sustainable future. With multiple powerboat champion, Sam Coleman, and elite motorsports driver, Emma Kimiläinen, Team Brady will be racing against 9 other celebrity-owned teams in iconic waterside destinations across Europe, the Middle East, Asia, and the US. Tom is known for his greatness on the field of play, and through his ambition, leadership and ability to perform under pressure, Team Brady carries forward Tom’s relentless pursuit for sporting excellence as it secured inaugural E1 World Championship in 2024. 

For more information and updates, visit teambrady.com and cmtelematics.com Find us on socials: @e1teambrady and @cmtcambridge