Admiral, voted “Best UK Car Insurance Provider”, selected Cambridge Mobile Telematics (CMT), named “best-in-class” smartphone telematics service provider, to develop and launch a behavior-based smartphone telematics program in the UK, the company said.

This accurate, easy-to-implement program will enable Admiral to expand its existing telematics service to a much broader UK audience.

CMT pioneered Behavior-Based Insurance (BBI), which is an innovative way for insurers to capture driving performance for setting insurance premiums, mitigating risk, and encouraging safer driving. Through CMT´s advanced technology in analytics, and machine learning, risky driving activities such as phone distraction, hard braking, abrupt acceleration, sharp cornering, and speeding, can be captured using mobile sensors on the phone. In addition to obtaining a snapshot of a driver’s behavioral profile, feedback and gamification are provided to him or her through a mobile app, resulting in better and safer driving habits.

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