The Arbella Insurance Group, in partnership with Cambridge Mobile Telematics (CMT), announced the launch of Wheel Focused, a telematics-based solution proven to change driver behavior through real-time feedback, personalized data and insights, and gamification. Participants in similar CMT programs have seen driving habits improve within 30 days of implementation, reducing phone distraction by 35 percent, hard braking by 20 percent and at-risk speeding by 20 percent.

Wheel Focused utilizes CMT’s platform, DriveWell, a complete telematics and behavioral analytics product, that includes battery-efficient drive detection, an industry-leading data collection and processing engine and big data analytics. The app provides feedback to drivers on five metrics: rapid acceleration, hard braking, sharp turns, speeding and phone distraction. It logs trips while in the background of a phone, providing the driver with feedback after the trip is completed, as well as helpful tips to improve safety.

Wheel Focused is available to download for free in the Apple and Android stores. The program is open to all residents of Massachusetts and Connecticut regardless of who their insurer is and where they purchase insurance.

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