Last, But Not Least: Distracted Driving Contest, Studies & Insights In Honor Of The National Distracted Driving Awareness Month
AGENCY CHECKLISTS
The National Safety Council designated April as the National Distracted Driving Awareness Month. So Agency Checklists only thought it fitting, on this last day of April, to do a quick round-up of some of the interesting statistics, studies and contests involving Distracted Driving initiatives over the past month…
CMT Launches New Teen Safe Driving Competition
Cambridge Mobile Telematics and Teens in the Driver Seat® partner to promote safer driving among a new generation of drivers
Cambridge Mobile Telematics and “Teens in the Driver Seat®” have teamed up on a new competition aimed at curbing dangerous driving habits in Teens. The competition which is running from April 16 to May 31 is open to drivers aged 15 through 24. Using CMT’s DriveWell App, teens who enter the contest will receive feedback on their driving habits while competing for the title of safest driver.
“We’re excited to partner with Teens in the Driver Seat to highlight the importance of safe driving among the new generation of drivers,” said Hari Balakrishnan, Founder and Chief Technology Officer at Cambridge Mobile Telematics. “We’ve seen significant improvement in driving habits around the country thanks to city-wide safe driving programs in Boston and Seattle, and look forward to extending this movement across generations, as well.”
The grand prize for the four safest young drivers, based on overall driving score, will include Whataburger for a year, a virtual reality headset and two Amazon Echo Dots. Drivers who have received the top leaderboard rankings for no distraction, safe speed, safe braking and safe acceleration will also receive $200 Visa gift cards.
“Partnering with CMT allows us to leverage the technology these teens already use to encourage better driving,” said Russell Henk, creator and Program Manager of Teens in the Driver Seat. “Taking advantage of their familiarity with their smartphones is a great way to turn potential danger into a solution, making the roads safer one young driver at a time.”
Note: For those interested in learning more about CMT, be sure to check out our 2018 Agency Interview with them entitled, “Cambridge Mobile Telematics: See Why It Is A Driving Force In the Telematics Industry.”