Distracted and erratic driving is a serious issue in the US. Whether it’s drivers channeling their inner Vin Diesel from The Fast and the Furious and drifting around corners, or stressed out parents rushing on the school run and answering work emails behind the wheel – the problem is growing.

It can be tricky to crack distracted driving habits, but auto insurer Plymouth Rock Assurance Company has come up with a concept to tackle the problem head-on. The northeastern insurer has launched a program called Road Rewards, through which good drivers earn rewards for being safe on the roads.

The Road Rewards app, powered by Cambridge Mobile Telematics (CMT), observes driving activities and provides an average driving score based on how safely a person has driven over a two-week period. Safer drivers earn more points, which they can then redeem for rewards, such as coffee gift cards, free movie tickets and subsidized fuel prices.

“Road Rewards is a free, opt-in program that has no impact on our insureds’ premiums. We’re not using it to underwrite or influence policies, but rather to encourage more conscious and safer driving among our clients,” explained Daniel Lieman, managing director of Advanced Analytics at Plymouth Rock.

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