Tag: Behavior Change
Blog | Behavior Change
Gamification + Rewards: The Key to Motivating Behavior Change
Introduction The more users engage with behavior-changing apps like DriveWell, the more likely they are to experience long-term behavior change. Gamification, the process of using motivational hooks in a game-like...
January 9, 2019
Blog | Behavior Change
An engaging user experience improves driving behavior
At Cambridge Mobile Telematics, we believe that the user experience is essential for a successful mobile telematics program. We found that even after 200 days of usage, the average user...
February 2, 2017
Blog | Behavior Change
CMT is helping to end distracted driving
Cambridge Mobile Telematics (CMT) makes roads and drivers safer around the world. CMT pioneered smartphone telematics for behavior-based programs and developed DriveWell, a complete telematics and behavioral analytics solution, providing...
January 4, 2017
Blog | Behavior Change
Reducing Distracted and Unsafe Driving Behaviors with Positive Incentives
At CMT, we have developed the DriveWell program, which we use to build smartphone apps to make drivers safer. These apps work by giving users scores on each of their...
August 25, 2016
Blog | Behavior Change
Making Roads Safer by Making Drivers Better
It was the summer of 1995. Five of us, all students at Berkeley, were driving on 101 South to Daly City (south of San Francisco). We were heading over to...
July 26, 2016